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GREAT BRAND BLUNDERS

By Rob Gray
Rating: Not Rated Yet
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Sales price: ₦ 605.00
Sales price without tax: ₦ 500.00
great-brand-blunders
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Description

Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.

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Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.